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The Marketing-Sales Dilemma

Ramped-up marketing as a solution to weak sales techniques becomes a problem.READ»

What do Rewards and Penalties Have to do with PR?

Rewarding and penalizing based on merit, or rather based on true production, will determine whether you win the war in business, against the suppressions of life or whether it is against naysayers who would rather hate than participate. In other words, rewarding those that deserve it and penalizing those that do not, you will actually form your public relations image to your employees and subsequently to your community.READ»

Avoiding the Pitfalls of Email Marketing in a Tough Economy

In tough economic times, email marketing might seem more desirable, but marketing veteran ‘Mr. Crisis Buster’ says watch out for the pitfalls.READ»

Creating an Online Universe – Article PR

The internet is a huge source of information. What makes you credible to search engines is the value of the information you put out. READ»

Talking to the Media: Who’s Afraid of the Big Bad Wolf?

Think of the media as your client. They are individuals that are like anyone else. You are dealing with an individual who is then communicating to the masses. Ah ha – that is what you think! There is no such thing as the masses. You didn’t know that? READ»

PR Crisis Management: Damage Control vs. Being Proactive

You can take some very dire situations and turn them into a positive light for a corporation… you just need to know how to harness the powerful technology of public relations to communicate what you are really all about. READ»