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Jonah Peretti

WTF, Indeed: Politico's Ben Smith Joins BuzzFeed To Build A "Social News Organization"

Why did the meme factory hire the serious political reporter? They saw eye-to-eye on one important thing: the social network optimization of the news.READ MORE

Jonah Peretti on Going Viral: The Trick Is Finding the Right Networks

What you may not realize about the founder of Buzzfeed, is that his viral media expertise is somewhat accidental. Before he co-founded Huffington Post, Jonah Peretti had an email dialog with Nike customer service about a customizable ...READ MORE

The New Faces of Social Media

Justine Ezarik (aka iJustine) has more than 300 million video views and corporate clients from GE to Intel to Mattel. Justine Ezarik -- known on the web as iJustine -- posted a video on YouTube this past spring about her desire ...READ MORE