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BMW and Peugeot Join Forces for Hybrid Expansion

The two companies recently announced a 50-50 joint venture, and are looking to increase and improve hybrid technology production.READ»

Don't Bite the Hand That Feeds You: The 7 Rules of Technology Ecosystems

Rule #7: "Don't be a douche bag." Regardless of the reason for partnering, each partner brings its own agenda to the table. Systemic problems in ecosystems arise when the various parties don't establish or communicate rules of engagement. If you're a technology startup, here are some hard lessons from the trenches.READ»

Marketing 101: Puma's Jamaican Love Affair

With sweeps in the men's and women's 100m, and gold in the 200 and 4x100 relays, Jamaica Track and Field has put itself on top with some of the worlds best sprinters. To top it off men's sprinter, 21-yr old Usain Bolt set the ...READ»