John Edson

Apple's Magic Mirror: Expert Designers Discuss the Mac Tablet

What will Apple's new tablet look like? What will it do? And why will we want it? Four of our expert designers weigh in.READ»

Designing Business; Businessing Design

Before I used computer-aided design to create products, I had pencils. Before I had pencils, I had Legos. Before Legos, crayons. Before crayons, blocks. And with these tools, I have always been a designer. The act of exploring ...READ»

Creating Cults and Cultures With Design

Building enthusiastic, obsessive love for your company's products begins with enthusiastic, obsessive love for design.READ»

• John Edson's Powers of Design blog

Why Ugly Sells

Designing universally attractive products sometimes means eschewing beauty.READ»

• John Edson's Powers of Design blog

Toothbrushes, TiVo, and Twitter: Designing Great Relationships

If a company can't replicate the traditional exchange between maker and consumer, the relationship is destined to fail.READ»

• John Edson's Powers of Design blog

Patterns of Emotional Connection

Why would someone buy a computer because of its exterior graphics? The answer is more than skin deep.READ»

Welcoming Guest Blogger John Edson: A Computer So Cool It Can Star in a Rock Video

A few months ago I was up at MIT's Media Lab, where I happened to wander by a lab where John Underkoffler, who developed the gestural interface that Steven Spielberg used in "The Minority Report," was playing with some new ...READ»