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John Barratt

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How Designers Can Deliver Service With a Smile

Great design will never save bad service, but great service will always save bad design.READ»

raymond loewy

Who Are the Real Celebrities in Design?

Hero worship certainly isn’t a new phenomenon, but in the context of design, it’s a growing influencer that merits deeper discussion.READ»

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A Plea for More Critical Thinking in Design, Please

Critical thinking not only helps the industry learn and grow, critical thinking is the catalyst for change.READ»

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DESIGN   |  Comment

Introducing Guest Blogger John Barratt: Creativity Always Wins

Several years ago, I moderated a panel at a design conference in Dubai. Among the panelists was a guy from Boeing, who dazzled the crowd with a slide show of the interior of the 787 Dreamliner. It was a view into an aviation ...READ»

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