Changing a brand identity can be a risky business: The Gap, The Big Ten, and Starbucks have all had recent logo changes, all of which have garnered some pretty strong, and often negative, responses from consumers.
Today, consumers ...READ»
How about asking a native artist from the host nation to design your uniforms? That's what the Dutch did, and they deserve the gold medal in design.READ»
The best design is verbally indescribable. You quite literally have to see it, touch it and feel it, in order to appreciate or even understand it. No amount of words can sell a great design idea.READ»
Maybe you don't work at a big, high-powered graphic design house like Little & Company, but you can still benefit from their largesse. The firm traveled the world, amassing video interviews with some of the best design minds ...READ»
Designers thrive on the information available to us through this newly heightened era of connectivity. But we need inspiration to truly reach our creative potential. We need to get out of the office.READ»
The brands that have been designed in the best possible ways have their own proprietary language that tells their story, sets them apart from all the brands they compete with, and connects them in a very meaningful way to their audience.READ»
