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  • Fast Company

    How Do You Avoid Backlash When Evolving Your Brand?

    Changing a brand identity can be a risky business: The Gap, The Big Ten, and Starbucks have all had recent logo changes, all of which have garnered some pretty strong, and often negative, responses from consumers.

    Today, consumers have become more protective about what they consider “their brands,” taking ownership of a product’s brand identity in a way that is different from the past. Consumers who were previously passive users now see themselves as active stakeholders in a brand, so change has to be done quite carefully.

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    By: Joe Duffy

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    How to Design Like You Give a Damn in 5 Easy Steps

    Joe Duffy has five rules for designing and doing good.

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  • Fast Company

    And the Olympics Uniform Gold Medal Goes to...the Dutch! (Designed by Canada)

    How about asking a native artist from the host nation to design your uniforms? That's what the Dutch did, and they deserve the gold medal in design.

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    By: Joe Duffy

  • Fast Company

    The Winter Olympics Uniform Review: Part Deux

    After a week of the winter games, Joe Duffy is back with more commentary on what the athletes wore.

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    By: Joe Duffy

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  • Fast Company

    The Winter Olympics Uniforms: For God, Country, Fashion, and Sport

    Appearances are everything when it comes to competing for your country. Joe Duffy gives the U.S. and Canadian Olympic uniforms a design review.

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    By: Joe Duffy

  • Fast Company

    When a Picture's Really Worth a Thousand Words: The Client Pitch Meeting

    The best design is verbally indescribable. You quite literally have to see it, touch it and feel it, in order to appreciate or even understand it. No amount of words can sell a great design idea.

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    By: Joe Duffy

  • Fast Company

    Why Design Needs to Appeal Waylon 'n' Willie and Dixie Chicks

    That country audience is the one we designers need to "play to" if we're going to broaden the appeal of our best work.

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    By: Joe Duffy

  • Fast Company

    Fishing for Design: A Day at the Market With Wolfgang Puck

    A day with the culinary genius inspires Joe Duffy to think about food in a completely different way.

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    By: Joe Duffy

  • Fast Company

    The Case Against Lowercase: Design Experts on Re-branded Aol. [VIDEO]

    We've compiled the reactions from the blogosphere to AOL's new logo. And it ain't pretty.

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    By: Alissa Walker

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