Claiming your product will revolutionize the industry? Dissing your competitors? Comparing yourself to Steve Jobs? If you don't live up to your own hype, you might end up permanently scarring your business. Take it from Color's Bill Nguyen and Blockbuster's Jim Keyes.

Even after the Dish Network purchase, a new service announced today by Blockbuster signals the revived company hasn't learned from its mistakes.

Finally! Admission of wrongdoing! After years as Blockbuster's largest shareholder, Carl Icahn, who at one point amassed some 17 million shares of the now-bankrupt company, has called Blockbuster "the worst investment I ever made."

"Blockbuster has hot new releases ... 28 days before Netflix and Redbox," the troubled video giant boasted in its ads. Well, not any more -- at least not with Blockbuster Express.

Blockbuster has released its national TV ad campaign. At a cost of up to $20 million, the company is using the exact same strategy that led it to bankruptcy.

Blockbuster is jumping back in the game with a $15 to $20 million national TV ad campaign. The goal is to raise awareness for its advantages over Netflix. Wait! Haven’t we heard this before?

Blockbuster is currently searching for a new CEO. Who should they select? How can Blockbuster remake itself to compete with Netflix, Redbox, Apple, and the whole slew of companies that caused its demise?

The video rental giant finally files for Chapter 11. If only it had bought Netflix for $50 million in 2000! Here are the key moments in the downfall.

Blockbuster's last-ditch effort to attract new customers is like a gamer garage sale.