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  • technology

    If We Had Glass, What Wouldn't We Do?

    Google's "If I Had Glass" competition drew in thousands of entries from people clamoring to get their hands on a pair of the augmented reality glasses. We pick out some of the most promising.

    Read More »
    By: Christina Chaey

  • leadership

    How Hurricane Sandy Moved JetBlue To Find Innovation In Collaboration--And Korean BBQ Tacos

    Its core business wasn't much help for Sandy survivors, so the airline took to the ground and joined forces with some of New York City's finest food trucks to deliver hot meals to those hardest hit by the storm.

    Read More »
    By: Matthew Kronsberg

  • Fast Company

    How JetBlue Chairman Joel Peterson Gives Difficult Feedback

    Giving feedback has to be handled carefully--especially if the critcism is tough to hear. JetBlue chairman Joel Peterson says it can still be positive for both parties, if you have the right mind-set. 

    Read More »
    By: 30 Second MBA

  • leadership

    The Evolutionary Forces Behind Rhino Grazing Habits And JetBlue Customer Service

    A lesson from a safari on the accelerating evolution of customer expectations.

    Read More »
    By: Don Peppers

  • Innovation Agents

    JetBlue Airways Chairman Joel Peterson: Innovation Is Hiding In Plain Sight

    Sometimes innovation looks like good old-fashioned customer service served with a heaping helping of passion from a forward-thinking entrepreneur.

    Read More »
    By: Lydia Dishman

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  • leadership

    Morgan Spurlock on His Doc Sponsors: "We Should Have Asked for So Much More Money"

    At the photo shoot for our April feature, the director of "Pom Wonderful Presents The Greatest Movie Ever Sold" talks about scavenging for cash in exchange for blatant product placement in his film ... about product placement. Would he do it again? Yep. For twice the price.

    Read More »
    By: Tyler Gray

  • SXSW

    Super Sell Out: Morgan Spurlock's "Greatest Movie Ever Sold" Bows at SXSW

    Morgan Spurlock turns his lens on the role that advertising and its stealthier cousins, sponsorship, product placement, and co-promotion, play in most of our experiences.

    Read More »
    By: Anya Kamenetz

  • Innovation Agents

    Top Google Engineer: Google Instant Has No Brand Bias

    Noticed how the Instant results tend to focus on brand names like Amazon and Target when you start typing? Top Google search engineer Amit Singhal puts lingering rumors to rest on that: it's just math.

    Read More »
    By: Austin Carr

  • leadership

    Buried: A Film About Customer Service?

    I went to see "Buried," Ryan Reynolds' latest flick, about a truck driver in Iraq who is attacked and kidnapped by someone who wants a ransom from the U.S. government. What I expected was a suspense film. I got that, but I ended up with something I didn't expect: a film about customer service.

    Read More »
    By: Sam Ford

  • technology

    Candidates Look to iPad, Old Spice Guy, Steven Slater for Viral Votes

    In the era of YouTube, political campaigns are creating Internet memes and takeoffs of popular brands to earn votes by going viral.

    Read More »
    By: Austin Carr

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