Sometimes innovation looks like good old-fashioned customer service served with a heaping helping of passion from a forward-thinking entrepreneur.READ»
At the photo shoot for our April feature, the director of "Pom Wonderful Presents The Greatest Movie Ever Sold" talks about scavenging for cash in exchange for blatant product placement in his film ... about product placement. Would he do it again? Yep. For twice the price. READ»
Morgan Spurlock turns his lens on the role that advertising and its stealthier cousins, sponsorship, product placement, and co-promotion, play in most of our experiences. READ»
Noticed how the Instant results tend to focus on brand names like Amazon and Target when you start typing? Top Google search engineer Amit Singhal puts lingering rumors to rest on that: it's just math.READ»
I went to see "Buried," Ryan Reynolds' latest flick, about a truck driver in Iraq who is attacked and kidnapped by someone who wants a ransom from the U.S. government. What I expected was a suspense film. I got that, but I ended up with something I didn't expect: a film about customer service.READ»
At last night's Masters of Design event, Fiona Morrisson, who helped transform JFK's T5 terminal into JetBlue's hip, people-friendly gateway, teased the audience about the airline's forthcoming brand campaign.
Behind it, she ...READ»
Ordinarily, wedding announcements in the New York Times
appear on Sunday, concise love stories crammed together like baseball box scores. But a different sort of marriage gets full-page treatment in today’s Times: the union of ...READ»
Captain Sully was the biggest badass of the skies--until Steven Slater joined him in the pantheon of airline gods. Sully brought down a jet. Slater, the JetBlue flight attendant who dramatically quit his job this week after being set ...READ»
Dear Melodramatic Job Quitters,
First off, congratulations. Everyone dreams of launching a smear campaign against a sexist former employer. Or emailing an office listserv about that overbearing manager who spends 19.7 hours ...READ»
It seems obvious: flying short distances is less efficient than taking the train. We never expected an airline executive to admit as much, but JetBlue Chief Operating Officer Rob Maruster surprised us all at the recent "Airports: ...READ»
At the World Innovation Forum Tuesday, Twitter cofounder Biz Stone took the stage to talk
about life at Twitter.
Stone began by redefining his company for the audience. "We're not a social network--that's been a myth since ...READ»
It’s summertime, which is almost synonymous with vacation-time. This year, however, vacation plans for many Americans has been thrown into a tailspin as rising fuel costs force airlines to raise ticket prices -- and tack on ...READ»
