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Jeremiah Owyang

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Nestle Learns an Important Lesson in Social Media Management

Last week, Nestle got itself into a bit of a situation on its Facebook page. Following accusations by Greenpeace that the confectionery company was using palm oil sourced from deforested areas in Indonesia, the company's Facebook page ...READ»

Forrester's Jeremiah Owyang Talks Communities

Forrester Research senior analyst Jeremiah Owyang is emerging as social media's expert on online communities for companies struggling with changes. He talks about how communities happen and why a great many companies will miss the new ...READ»