When Levi's went looking for ways to save water, it focused on the finishing side of manufacturing. That's why they just launched jeans that use 28% less H2O on average.READ»
Rock 'n' roll mouthwash aside, if ever a product was made for music, it is denim. The latest bunk-up between jeans and musicians is courtesy of Levi's, which has paired with a bunch of monster artists for its Levi's Pioneer ...READ»
While you were sleeping, innovation had too much to drink and bought a bunch of stuff he didn't need. Here's today's innovation news:
1. Can you read me now? Verizon Wireless CEO Lowell McAdam told attendees at the CTIA ...READ»
Levi's has a significant problem: like many other iconic brands -- it's pretty much generically synonymous with the idea of "jeans" -- there's nowhere near the consumer behavior (i.e. purchases) to match consumer ...READ»
