The Gulf oil disaster obliterated the BP brand name. It's a deserved problem for the company, but what of all the BP gas station owners now faced with a tarnished reputation and declining sales?

BP bought out the American petroleum company and changed its name. Now might be a good time to go back.

As BP scrambles to stop the leak, the misguided brand is drowning in poor word choices that are making its failing efforts feel even worse.

Jamey Boiter thinks BP should change its name again: From "beyond petroleum" to "better pray."

We were first introduced to Jamey Boiter the same way we meet many of our favorite designers: As the subject of one of our Designers Accord case studies.

The shoe company that provides one pair of shoes for children in need for each pair sold encourages its audience to participate in its brand promise with the global event One Day Without Shoes.

Nearly 200 financial brands, including huge institutions like Lehman Brothers and Merrill Lynch are gone, and brands like Citi and Bank of America have suffered crushing PR blows.

With consumer focus shifting towards lines like Walmart's Great Value brand, Jamey Boiter wonders if the days of bright, colorful, attractive logos might be numbered.

Consumers have become much more savvy about knowing what brands really are green and which ones aren't. So if a company suddenly launches its first sustainable campaign, people get suspicious.