Fail early and fail often. I use that phrase over and over again in teaching the design process. Borrowed from the world of computer programming, it expresses the urgency of getting iterations out into the world early in the process so that they can be tested, debugged, redesigned, and refined. The sooner in the process one does it, the more likely one can bake meaningful adjustments into the final product. To me, this is a golden rule of design.
Panelists from IFF (International Flavors & Fragrances Inc.), product designers, researchers, neurobiologists, architects, and design critics discuss scent as a design tool--and get the full olfactory array, from "partnership" to "sexy time," "birth" to "death," and more.
This September, 15 lucky grad students will enroll in the country's first MFA program in transdisciplinary design at Parsons. Then, just two short years later, they'll surely graduate to find myriad career options, all aimed at filling this country's desperate need for transdisciplinarians.