People tend to think of iPhone users as young, tech-savvy professionals. But there's an emerging consumer segment could be an attractive target for app developers and advertisers: the "iPhone mom." A Greystripe research report (PDF ...READ»
In the midst of a review of its advertising creative, Volkswagen is launching the media push for its next-gen GTI automobile with a single, cost-efficient marketing tool: a single iPhone app. Rather than one of the big-budget ...READ»
Living room rock gods, take note: the battle of the bands is on, and this time the arena is portable. Electronic Arts, MTV Games, and Harmonix have finally launched Rock Band for the iPhone, challenging Tapulous's monopoly in the ...READ»
When you think of body computing--monitoring physical health using technology--it generally conjures images of middle-aged or elderly folks in sterile settings. But the future of body computing is in the teen market, especially if ...READ»
As well as spitting out fuel-cell powered cars, and innovative dashboard displays, Mercedes-Benz has embraced another branch of high-tech: The iPhone. It's just launched an iPhone app...but it's not quite what you might think.Because ...READ»
Zipcar announced a free iPhone app today that lets Zipcar users find and reserve cars, sort cars by model, and--perhaps most amazingly--unlock the car from their device. Zipcar's car sharing service has about 325,000 members in the ...READ»
In April Apple announced that a billion apps had been downloaded from its iTunes App Store. Now, 14 months since the Store's launch, the folks at Cupertino have revealed that another billion apps have zipped over the ...READ»
Art nerds know that Autodesk's SketchBook Pro is the go-to animation for illustrators, but what they'll learn tomorrow morning is that it's also a powerful tool on the go. SketchBook Mobile is the handheld edition of its popular ...READ»
Loopt, the location-based friend-finder, has just snuck an amazing little bonus feature into its iPhone app: It works in the background. As Apple detractors are fond of pointing out: The iPhone can't do this. What's happening?READ»
Today's mission: to see how a few of my favorite big brands are using iPhone apps. As you might expect, I found a ton of great branded apps, both free and paid. My three top picks are below and share a common theme--they make life a ...READ»
It's beginning to look like e-publishing may be changing attitudes to pricing within the industry, as an analysis of Amazon practices shows up an interesting trend: If you want to sell e-books, then giving some away for free is the ...READ»
With the Apple App Store having paid an estimated $50 to $115 million in revenue to app developers--with one indie developer reportedly making $250,000 in two months--even the technologically impaired now dream of winning the iPhone ...READ»
Environmentally-friendly paper products are a surprisingly contentious subject, but Greenpeace's new tissue guide iPhone app makes the debate over which paper towel brand to buy much easier. The free app provides, ratings, ...READ»
