Peel, the app that learns your television tastes and turns your iPhone in a remote control, launched with the aim of creating a next-generation TV guide. "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing."
Once upon a time it was uncommon for households to have more than one television. Those days are long gone. Now not only do we need several TVs but tablets and smartphones while watching, too. How many screens is too many? A new VH1, Spreecast union could yield an answer.
Yahoo is known for acquiring startups and letting them languish. But IntoNow cranked out a whole new product—and a possible game-changer for the TV industry—in six months. Is this the beginning of something new?