Ever since CD sales collapsed, many musicians have had a terrible time making a career in music. With yet-to-be-named audience engagement capabilities, Tim Westergren says Pandora's soon going to change that.
Pandora founder Tim Westergren, a musician since childhood and a veteran of the music business, tells Fast Company how his company survived the burst of the tech bubble and grew by leaps and bounds over 10-plus years, even as the industry withered.
Digital music turned the recording industry upside down several times already, and given the amazing rate of change it's going to keep evolving dramatically. A couple of news items today point to how this evolution will mean we consume music tomorrow.
Pandora Users Point to a Mobile Streaming Music Future
NPR may have spent the better part of this year making
itself into a leader in digital broadcasting, but with its new dedicated
Internet radio, the organization is reaching out to its core audience--baby
The term “Internet radio” is reminiscent of those DVD/VHS combo players that were popular a few years back: a hybrid of two technologies, one embraced the future while the other clinged to the past. And if Slacker radio is any indication, Internet radio may someday make MP3s — once thought to be the “future” of music — obsolete.