Mint and OKCupid used successful content marketing strategies to build their brands, audiences, and ultimately, their acquisition prices. Here's how startups like SeatGeak and KISSmetrics are following in their footsteps.
The Dollar Shave Club launched to great success by communicating in a way that simply couldn't be ignored. Whether you’re starting your own business or seeking a promotion, taking your creativity to the brink will help you come out on top.
Sex and drama have filled the social media world this week. Between prominent tech figures and investors spouting more crude images of women to make their points about Web site usability to a Harvard study ...
What would you do if your customers revolted against a new company policy? Would you put it to a public vote on the company blog? When Amy Muller and her business partners were looking for an inexpensive CRM or trouble ticket solution for their side project "Valleyschwhag" to help improve customer service, they couldn’t find one, so they built it. Soon after, the "people powered customer service" company Get Satisfaction was born to bring customers and the right company employees together to solve consumer issues.
At least that's what Microsoft COO Kevin Turner said last week during a speech at a CIO summit.
"Vista today, post-Service Pack 2, which is now in the marketplace, is
the safest, most reliable OS we've ever built. It's also the most
secure OS on the planet, including Linux and open source and Apple
Leopard. It's the safest and most secure OS on the planet today."