It would seem one of Microsoft’s new Internet Explorer 8 ads is a little more than some viewers can stomach, prompting the company to pull the ad from its Better Browser site and YouTube Channel. Microsoft’s explanation: “While much of the feedback to this particular piece of creative was positive, some of our customers found it offensive, so we have removed it.”
A lot has been said about Microsoft's advertising over the past year, both good and bad. But a new batch of ads for Internet Explorer 8 has elicited a response unvoiced up to this point: Blechh! The ads, created by agency Bradley and Montgomery and starring former TV Superman Dean Cain, are based upon the notion that making silly acronyms out of various Web surfing behaviors is both funny and a good way to promote a Web browser.
Internet Explorer: Whether you like it, loathe it or take legal action against it, it's still a force to be reckoned with in the browser wars. And today, Microsoft let loose the full edition of the software's latest incarnation—Internet Explorer 8—after a year of having a beta test version out in the wild.