The 2008 Report on Nonprofit Marketing (The State of Nonprofit Marketing: A Report On Priorities, Spending, Measurement, and The Challenges Ahead) produced jointly by the American Marketing Association and Lipman Hearne, surveyed leading nonprofit organizations. The number one finding of the report indicates that building awareness is overwhelmingly the leading priority, regardless of size or subsector. Smart nonprofit organizations know that they need to advertise, in both good times and bad. READ»
