interactive advertising

Introducing Guest Blogger Gaston Legorburu: Taking His "Think Tank" to Cannes

I've never met Sapient's Worldwide Chief Creative Officer Gaston Legorburu, but if I wanted to connect with him this week, my best bet would be to hang around bars in Cannes after midnight. That's where the real business of ...READ»

Digital Agencies of the Future: Darwinism at Work

Clients are now "getting" digital as a component of the marketing mix, they understand digital as a business delivery environment. What they need help with is bridging the gap between marketing the brand, the message, their customers, their internal stakeholders, technology and having a truly integrated solution.READ»

Chinese Digital Marketing- Having an Integrated Plan in 2009

Given the turmoil in Global markets and nervousness of Brand advertisers in International markets, those of us working in China undertaking Digital Marketing (including Search Marketing) are seeing both opportunity and business ...READ»

Reflections on 2008: The Journey of the SinoTech Group

It is at this time of year when I am taking my vacation that I can sit back and reflect on the past year. This past 12 months for SinoTech Group has been our most exciting (in our short history) when thinking about where we started ...READ»

Interview: SinoTech Group CEO, Dr Mathew McDougall: The Future of Digital Marketing in China

Digital Marketing is undergoing a period of intense change in China, and 2008 has marked a coming of age for the digital advertising industry in China as Advertisers and Marketers across the country and the region embraced the ...READ»

Obscura Digital's High Def Projections

A multi-media design lab out of San Francisco lights up companies such as GM, Google, and Oracle with mind-blowing projections. READ»

• The State of Mobile Advertising

Cinch - Fastest Way to Make a Podcast

Cinch is the fastest and easist way I have seen to make a podcsat. Click here to read about Cinch.READ»

Fast Company's Social Media Initiative

I think that Fast Company should be commended for starting a social media/networking component to it's business model.  Now the question will be can they drive membership to levels that make the community aspect of this reach ...READ»

The City That Spawned The Age of Advertising.

Once upon a time in a place far, far away, there was a mystical city. A city that only came out at night. During the day the city went by its Native American name. Manhattan. But the moment twilight began to fall, this throbbing ...READ»