The e-book may be a hot news topic, with Amazon taking the Kindle overseas for the first time, but some other information that's surfacing has us wondering: Is the electronic book concept doomed before it even takes off?"Print is ...READ»
Cablevision plans to begin showing "interactive" advertisements to its cable customers next month, according to the Wall Street Journal, and other cable companies are following suit. The push is to make TV a "lean-forward" medium, ...READ»
Aghreni Technologies, leader in interactive email and mobile marketing recently published the numbers to the Industry. It sent about 1,450,000 emails through its email marketing platform in just less than 2 months of its operations in india.READ»
Aghreni Technologies, that is part of a global email marketing giant is offering e-messenger, email and mobile marketing automation platform that can send high volume emails and mobile messages with high deliverability to Indian Marketers.READ»
Design isn't something you can buy off the shelf. Designers that try to sell their work as a product only undermine themselves by promoting the idea that design is a low-value, mass-produced commodity.READ»
With the introduction of television advertising over 60 years ago, advertisers quickly realized the benefits of the moving picture. Not only could television be used to convey information; it could be used to incite an emotional ...READ»
Over the past year, we’ve fallen in love with digital outdoor displays and their potential to brand in completely new ways. We’ve created over 50 video ads for digital outdoor in that time, and there really is so much potential ...READ»
Social media is playing an increasingly important role in branding these days. Company blogs, product ratings on e-commerce stores, technical support forums and viral video campaigns are all examples of opportunities for companies ...READ»
Apologies for not writing for a while. I've been working on a build of Paul Isakson's original presentation "What's next in marketing and advertising". It was a presentation that I thought provoked some interesting ...READ»
In spite of the unrelenting rain (and the fact that it was post lunch), Mediabistro Circus’s video seminar featuring Jim Louderback, CEO, Revision3; Robert Scoble, Managing Director, FastCompany.TV; and Dina Kaplan, Co-founder and ...READ»
The title of this blog, "Promote Yourself. Everywhere" also happens to be the tag line and mantra of my company, Elemental Motion Media. We create multi-platform advertising and promotions for media such as television, the ...READ»
A brief is digested, in all senses of the word -- a condensation of thought that indicates a clear strategic direction. Killer creative thinking comes from focus. You need a bull's eye to aim at, not a dartboard.
In my ...READ»
