A new Brookings Institution study ranks American companies by patents filed in recent years--and found that San Francisco, Silicon Valley, Boston, and New York disproportionately drive American innovation.
More than 82% of CMOs believe that social data has a measurable impact on brand awareness--and yet a small fraction of executives are active in social media. What is it doing to your brand?
Millions of otherwise tech-illiterate consumers came to know Intel through its "Intel Inside" campaign, which at the time was an incredibly novel marketing approach. Here's what you can learn from their innovative strategy.
