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Intangible Business

BRANDING   |  Comment

Cone and Branding: It’s All About the Board!

Thanks to Cone and Intangible Business for a useful study ranking nonprofit brands.  As the study states, “the findings present important lessons about the role both revenue and brand play in determining an organization’s value ...READ»

CONE INC   |  Comment

What makes a brand powerful?

Cone Inc released their "Cone Nonprofit Power Brand 100" report yesterday - in which it valued (and ranked) the brands of some of America’s leading social, environmental and animal organizations.  Not surprisingly, the ...READ»