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Inspired Ethonomics

Top Corporate Sustainability Trends To Watch In 2012

Recent events and trends are setting the stage for significant shifts in sustainability practices for 2012.READ»

Pessimism Rules the Day--And Why We Can’t Afford It

In the United States, the follies over the debt ceiling have now become so all encompassing that the government in Washington seemingly is unable to focus on anything else.READ»

How Sustainability Will Shape Business in 2011

As we go into 2011, the market meltdowns of 2008 are receding from view. This means that structural changes in the world are again capturing the world's attention. These longer-term developments are pointing to an even greater focus on sustainability as one of the defining characteristics of business success.READ»

Restoring Trust Through Sustainable Excellence

The combination of innovation, globalization, and natural resource limits present two distinctly different futures: one that delivers dignified lives to more of the world's people than ever before, the other hits a brick wall brought on by a consumption-based model that the planet cannot sustain.READ»

‘Creationism’ Comes to WEF? Innovation Dominates the Discussion in Tianjin

At last week’s “Summer Davos,” the annual World Economic Forum meeting in China, talk about innovation was everywhere. Not surprisingly, the sense of the meeting was that waiting for governments to set consistent rules and incentives for a low-carbon economy is a fool’s game. READ»

Should Businesses Publish Integrated Reports Which Include Sustainability?

As the 2010 reporting season winds down, and the debate over integrated reporting heats up, it is a useful time to take stock of where reporting is today, and where it may be headed.READ»

The Future: The Continued Growth of Green

After looking back on the 50 years of "green marketing", Landor Associates' Chief Strategy Officer, Russ Meyers, will outline what the future holds through trends in sustainability. In this series, we’ve looked at the history of ...READ»

A History of Green Brands: 2000's Thousands of Flowers Bloom

This decade was a tipping point for the sustainability movement and this piece, written by Landor Associates' Russ Meyers, looks at the promotion and expansion of green brands.With the beginning of a new decade came new interest in ...READ»

A History of Green Brands: 1990's

In this post, Landor Associate's Chief Strategy Officer, Russ Meyer's outlines the problems with waste, the need to recycle and early signs of global warming.Despite all the green gains made during the 1980s, throughout most of the ...READ»

A History of Green Brands: 1980’s – Green Shoots Appear

Written by Landor Associates' Chief Strategy Officer, Russ Meyers looks at the growing consumer awareness, their influence on brands and the emergence of green products.The 1980s—it was the era of big hair, big shoulder pads, and ...READ»

A History of Green Brands 1960s and 1970s – Doing the Groundwork

Written by Landor Associates' Chief Strategy Officer, Russ Meyer, this series explores the evolution of the sustainability movement through the eyes of a marketer interested in the growth of green brandsGreen cars, green cleaners, ...READ»

Jeffrey Hollender Seventh Generation Social Responsibility

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally-responsible products for a healthy home.READ»

LEADERSHIP   |  Comment

Kees van der Graaf on What Makes a Leader

Kees van der Graaf, former executive with Unilever on honesty, clarity and transparency in leadership.READ»

CARS   |  Comment

Nissan Prices the All-Electric Leaf, Aims for Launch This Year

Nissan today took the first step towards getting its all-electric hatchback, the Leaf, into the hands of consumers: the company finally announced official pricing and a launch date.READ»

Zero Emission Electric Vehicles? Not So Fast.

This blog is part of our Inspired Ethonomics series. Patti Prairie is the CEO of Brighter Planet, a startup whose purpose is to help manage our environmental footprint, you can follow via their blog We've all heard the wave of ...READ»

Ethonomics Defined ... For the Bottom Line

Hitachi, eBay, Fast Company, DreamWorks and others discuss the meaning of Ethonomics -- ethics + economics -- and how it's the driving philosophy of the world's leading innovators.READ»

GE   |  Comment

Windfall for Europe as GE Invests $450 Million in Offshore Turbines

Four European countries are to benefit from GE's announcement this morning that it is to invest 340 million euros in the offshore wind business, which will include manufacturing, engineering, and service facilities. The company is ...READ»

Leadership for a Thriving, Sustainable World

This blog is part of our Inspired Ethonomics series. It's co-authored by Second Nature President Anthony Cortese and Senior Fellow Georges Dyer.“The question of reaching sustainability is not about whether we will have the money, or ...READ»