Google's philanthropic Flu Trends site has been able to track swine flu about as well as health care surveillance, according to Bloomberg. What else can trending searches tell us about the state of health in the United ...READ»
Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products.
But over the last decade or so, as the fields of neuroscience and marketing science (as some like ...READ»
Google has created a service that tracks Americans' search queries as compared to market growth--and it works.
The project, called Google Domestic Trends, is an outgrowth of the company's lead economist's research into whether Google ...READ»
Last week I had the privilege of visiting the nice folks at Google's New York City office for lunch. Lair of creativity and Web savvy that it is, I wanted to know which of Google's tools fascinate their own ranks most. One of the ...READ»
The emotional charge of retail is so often underestimated, its potential to connect with people so underrated. In today's New York Times (5/16/08), in the "Escapes" section, there's a story about how people like to stop at ...READ»
