There was a time when age used to matter for marketers. We would buy media based on presumed age ranges of audiences in the hopes that this bit of demographic information would help us reach the right people. In fact, this is one of ...READ»
Many brands like to treat social media like a big party at the cool kids house. Everybody's invited, and having a great time. The conversation is flowing and it's the place that everyone wants to be. Eventually, you realize that your ...READ»
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously--direct, cyber and ...READ»
I would design an agriculture tractor to be charged via photovoltaic cells to power it through the season with no fossil fuel and will minimize the need for lubricants if not syntethic ones. In addition the existing precission farming ...READ»
“Keep your friends close, and keep your enemies closer.” – Sun-Tzu
The momentum behind innovation continues to build at companies around the globe. Everywhere I go, I hear and see great things about new initiatives and ...READ»
