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Innovation Management

New Community Metrics for Corporate “Value”

The current protests against Wall Street executives have made me think about how we look at corporations, and perhaps how that might soon expand. From the protests on television, you would think some people want corporations to disappear from the face of the earth. And at the same time, people are protesting the lack of jobs. To me, this paradox presents a big opportunity to shift our perspective.READ»

Choosing Wisely

Humans are distinguished from animals by their ability to make choices. When a horse gets hungry, he puts his head down in the grass and starts chewing; he doesn’t try to decide between eating now or later, or between grass and an apple. He eats what is in front of his nose.READ»

BRAND   |  Comment

OfficeMax’s CMO on Creating Innovative Marketing Cultures

In this Brand Innovator Spotlight, Bob Thacker shares how knocking down department walls, including all stakeholders and celebrating creativity breeds world class marketing organizations.READ»

BRAND   |  Comment

Putting Brands on T-Shirts is Innovative? Yes, and It’s Showing ROI, Too!

In this Brand Innovator Spotlight, Amish Tolia and Jared Golden share how a business they started in college has consumers, brands and investors all knocking on their doors.READ»

BRAND   |  Comment

NBA Digital’s GM Gives Advice on Utilizing New Technology

In this Brand Innovator Spotlight, Bryan Perez shares his team’s process on applying and measuring new applications including their recent partnership with iPad.READ»

BRAND   |  Comment

Steve Madden's eCommerce Leader: "Collaboration and Transparency Is Key to Innovation!"

In this Brand Innovator Spotlight, Andrew Koven explains how open communication with coworkers, vendors and even competitors, allows for collaboration that builds everyone’s businesses.READ»

BRAND   |  Comment

Virgin Mobile USA's Brand Experience Leader on Breaking Through Competitive Climates

In this Brand Innovator Spotlight, Ron Faris illustrates how brands can thrive in challenge environments by tying into causes their consumers care about and aligning with the right marketing partners.READ»

HOPSTOP   |  Comment

HopStop CEO Joe Meyer Offers Directions to Brand Central Station

In this Brand Innovator Spotlight, Joe Meyer proves that a big budget isn’t necessary to deliver a stellar consumer experience, grow brand ambassadors and go head to head with Google.READ»

Newell Rubbermaid’s Digital Leader on Innovating a 100 Year Old Brand

In this Brand Innovator Spotlight, Bert DuMars talks about how breaking down the silos and collaborating with consumers is keeping a century old company successful in the digital age.READ»

BRAND   |  Comment

Zappos' Marketing Chief: "Customer Service is the New Marketing!"

In this Brand Innovator Spotlight, Aaron Magness shares what brought him to Zappos, his five principles of marketing and how your company can improve its customer service right now.READ»

BUSINESS   |  Comment

Stop Playing Corporate Dodgeball…

Every company has untapped capacity for growth and success within its own four walls. But we are so busy playing a game I call ‘Corporate Dodgeball’ that we fail to drive great unifying ideas and success through our organizations. READ»

Innovation With a Little Help from Your Friends

Community and Web 2.0 continue to be a recurrent theme in many of the conversations I have with innovation leaders.  Helping innovation workers leverage each other is extremely important.  The value of intellectual assets within ...READ»

Atlanta Business Radio Interviews Stone On Innovation

I had the pleasure of being interviewed by Co-Hosts Amy Otto & Lee Kantor on the Atlanta Business Radio Show this week. Ok -- So I haven't exactly mastered the "sound bite" -- and I certainly have a new level of empathy for ...READ»

Stone On Innovation Climate

Atlanta based Business Growth consortium, GrowthANSWERS invited me to write an article on Innovation last month, and published it this week.If you’re interested, you can read (and download) it ...READ»