Over the years, I've run a program with clients called Seeds of the Future. It's a one day brainstorming/presencing process designed to identify the "signals" that people are seeing on the horizon, but not necessarily discussing in a ...READ»
I’ve spent the past 30 years as a technologist, inventor and trainer of systematic innovation for Procter & Gamble, but also in the unusual role of being a corporate cartoonist . Being both a divergent artist and a convergent ...READ»
So, what is a sustainable brand identity? Let's start by defining a Brand Identity. Fundamentally, your brand identity is the visual interpretation of your cause, business, or products. It is the way in which we recognize and ...READ»
Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention. It's about the importance of a ...READ»
With three years behind us since Hurricane Katrina and, continuing in the spirit of The New Orleans 100 project, I've been contemplating my hometowns future and realizing the positive changes that have come about since the storm. ...READ»
This week I had lunch with a colleague who works at one of the most innovative and creative shops around today. One might assume that his agency is based here in nYc - but then you'd be wrong. Honest mistake though; New York ...READ»
I’m looking for comments on a fictitious ad that was run in several newspapers and their online sites by Philadelphia Media Holdings. The ad’s ran in papers such as The Inquirer, Daily News and on Philly.com and were used as a ...READ»
The Design Brief, which states the parameters of a project in relation to the user/consumer, is a common document that guides designers through the process of product development. However, designers seldom have the opportunity ...READ»
There seems to be a lot of hype over sites such as Coolspotters.com, SeenOn.com and Seesmic.com. If you haven’t already heard of these sites let me take a moment to explain their proposition. These websites feature candid ...READ»
In recent years, education (and work) have tended to narrow. What do I mean by this? Simply that students are expected to develop particular specializations very early on and that this knowledge-narrowness (fuelled by curricula that ...READ»
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(this time to the Fast Talk...when will people want to watch full ...READ»
While walking through Whole Foods this weekend I came across a life size poster-board cutout of a well-known New Orleans chef who has had a successful cooking show and condiments/seasonings line. What caught my eye is that this ...READ»
Its funny how everything old is one day new again. Akin to the Johnny Carson days of old, television talk show hosts are communicating sponsors product information directly to their audience. As audiences continue to be battered and ...READ»
We are becoming consumers of information. I’d like to point out that there’s a distinct difference in being knowledgeable on a particular subject and having access to that knowledge through the internet. Who needs to be ...READ»
In an era of corporate social responsibility, how can a multinational company participate as a patron and sponsor of the Olympic Games without tarnishing its image? Even a better question is who would have thought that ...READ»
This afternoon eBay made it official: Meg Whitman's stepping down, and John Donahoe's stepping up. No surprise, of course. When Whitman brought in Donahoe in 2005 to run marketplaces, which generate about 70 percent of the company's ...READ»
Want a dirty job done right? Ask some dirty boys to do it.
That’s the takeaway from my visit to the “set” of Dirty Jobs, the runaway hit series from the Discovery Channel. Mike Rowe, the star and rogue philosopher behind the ...READ»
As I described in the magazine recently, eBay is pursuing a new strategy, catering to buyers instead of sellers. It's the biggest and most urgent change to the site in years.
Although the number of listings and gross merchandise ...READ»
No matter how you modify it – call it light and sweet, or even crude – oil remains a problem that we just can’t seem to shake.
That became painfully clear today, as an historic benchmark was reached, when oil reached $100 a ...READ»
Fast Company's Most Innovative Business People of 2007
From the pages of Fast Company and FastCompany.com, we examine the creativity and innovation of great minds elevating business, such as Facebook's Mark Zuckerberg, Timothy ...READ»
Despite the amazing panoramic views in our new office, we still get the occasional case of skyscraper fever and have to hit the road. This year we took along winners of the Fast 50. The idea behind what we dubbed the Fast 50 ...READ»
That's a core question here at Fast Company. I'm always interested to learn where creative people find inspiration. For Sir James Dyson, it's annoyances from everyday life; hand dryers that left his hands moist sent him off to the ...READ»
