They do it by talking about and engaging with topics and content that will make their customers smarter. Or they share tidbits that are fun and engaging, and share the love. These are the secrets of successful corporate blogs - and ...READ»
Branding as a strategy means little if the customer experience is not there. If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut.Unless you can ...READ»
AdAge writes an interesting article about going beyond online ads to eCommerce opportunities for CPG brands. Will it pay off? Services are easier to deliver online. A few product dot-bombs in the early 2000s made us keenly aware of ...READ»
Many marketers spend a considerable amount of time calculating the ROI of campaigns by looking at cost per lead (CPL) or Web conversion numbers. You are probably quite smart yourself to the ways of lead nurturing and its importance in ...READ»
There is a good relationship between innovation and failure. As Monica Harrington shares, Microsoft Bob gave plenty of very smart people a run for their money - and lessons to take to their next project. Those are familiar ...READ»
They’re at the opposite ends of the conversation spectrum. The show context is that of media and advertising, two areas that are undergoing rapid change - some would call it a decline. Mad Men captivated the public’s imagination ...READ»
There is a reason why this publication is called Fast Company. The US has an even shorter attention span than many places I’ve had the fortune of spending time in. I’ve been writing about customer conversation here for more than ...READ»
Usually it’s the customers who give you deadlines - and sometimes ultimatums - on service. Needing something done by, support within “x” time, service at “y” time and place. What would happen if you turned that concept on ...READ»
We spend so much time talking about how to improve customer service that I thought one post on how to improve customer attitude would be time well spent. If you think about it, we call a customer support line only when we have a ...READ»
You probably already know that Forrester’s social technographics profile can help you analyze the social profile of your customer base. As authors Josh Bernoff and Charlene Li explain in the book Groundswell, people increasingly use ...READ»
It seems that if there are many ways to listen in the social Web, there are also many reasons with the ways to answer. Tom Asacker puts it well, we define ourselves both according to what we identify with and what we reject, and given ...READ»
Games are sneaking into every part of our lives -- at home, school, and work. Cisco, IBM, Microsoft, and even the Army depend on games. and Pretty soon, you'll be a part of one. We guarantee it.READ»
Meet David Gensler, whose Brooklyn clothing company Serum Versus Venom advocates a return to craft. Read on to learn about the value of a well-made belt, what would've happened if Picasso had tweeted, and how Jay-Z could be the next Oprah.READ»
Apple's foray into retail was supposed to be a disaster. "I give them two years before they're turning out the lights on a very painful and expensive mistake," one critic infamously said in 2001, a comment that would prove slightly ...READ»
If Barack Obama is reelected, what would it mean for innovation, startups and science in America? His newly proposed budget--as well as past actions--offer clues.READ»
Apple's iPad 3 may be coming as soon as early March, according to some current rumors, sporting a bigger battery and a better screen--info that confirms other, earlier, rumors. We've wandered among this web of intrigue for you:READ»
