They do it by talking about and engaging with topics and content that will make their customers smarter. Or they share tidbits that are fun and engaging, and share the love. These are the secrets of successful corporate blogs - and ...READ»
Branding as a strategy means little if the customer experience is not there. If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut.Unless you can ...READ»
AdAge writes an interesting article about going beyond online ads to eCommerce opportunities for CPG brands. Will it pay off? Services are easier to deliver online. A few product dot-bombs in the early 2000s made us keenly aware of ...READ»
Many marketers spend a considerable amount of time calculating the ROI of campaigns by looking at cost per lead (CPL) or Web conversion numbers. You are probably quite smart yourself to the ways of lead nurturing and its importance in ...READ»
There is a good relationship between innovation and failure. As Monica Harrington shares, Microsoft Bob gave plenty of very smart people a run for their money - and lessons to take to their next project. Those are familiar ...READ»
They’re at the opposite ends of the conversation spectrum. The show context is that of media and advertising, two areas that are undergoing rapid change - some would call it a decline. Mad Men captivated the public’s imagination ...READ»
There is a reason why this publication is called Fast Company. The US has an even shorter attention span than many places I’ve had the fortune of spending time in. I’ve been writing about customer conversation here for more than ...READ»
Usually it’s the customers who give you deadlines - and sometimes ultimatums - on service. Needing something done by, support within “x” time, service at “y” time and place. What would happen if you turned that concept on ...READ»
We spend so much time talking about how to improve customer service that I thought one post on how to improve customer attitude would be time well spent. If you think about it, we call a customer support line only when we have a ...READ»
You probably already know that Forrester’s social technographics profile can help you analyze the social profile of your customer base. As authors Josh Bernoff and Charlene Li explain in the book Groundswell, people increasingly use ...READ»
It seems that if there are many ways to listen in the social Web, there are also many reasons with the ways to answer. Tom Asacker puts it well, we define ourselves both according to what we identify with and what we reject, and given ...READ»
On February 28, 1935, DuPont chemist Wallace Carothers created
nylon, one of the most versatile and profitable materials ever
invented. At first, the new polymer was plagued by bad press (the Washington News
reported erroneously ...READ»
You might not know it from surfing this Puyallup, Washington, expo's
Web site, which proudly touts such cutting-edge features as a blog and
an e-newsletter, but the sewing industry is rapidly turning tech savvy.
Last year, Brother ...READ»
Mommy bloggers are traditionally seen as the Web's most honest
citizens. But their collective rep has been tarnished by a few of them
who have gotten -- and not disclosed -- payments and freebies from
companies seeking favorable ...READ»
"In the early days, a game lived and died on two minutes of
entertainment," says Joseph Olin, president of the Academy of
Interactive Arts and Sciences, which puts on the annual DICE (Design
Innovate Communicate Entertain) Summit ...READ»
Outsourcing means jobs go overseas, right? Not always. At this
Orlando summit, Monty Hamilton, CEO of Atlanta-based Rural Sourcing,
will explain how U.S. firms can save by moving work to the South. Rural
Sourcing has centers in ...READ»
There may be some concern about whether Rio de Janeiro can get it
together to host the 2016 Olympics, but at least we know it can throw a
fine party. Carnaval is the world's biggest pre-Lenten bash -- four
days of debauchery, ...READ»
San Francisco startup Cityscape Farms turns vacant urban lots and rooftops into hydroponic greenhouses, producing fresh food for local buyers that tastes better, and is better for them. Mike Yohay, Cityscape Farms CEO, hopes the ...READ»
After 17 years, Bryant Park hosts its last New York Fashion Week.
Come September, all those models will parade down runways at Lincoln
Center, that bastion of high culture. If you think this is an attempt
by the fashion biz to be ...READ»
Roger Doiron is the founder of Kitchen Gardeners International, a nonprofit that works to relocalize our food supply. Most notably, Doiron and Kitchen Gardeners organized Eat the View, the successful campaign that brought gardening to ...READ»
Closet wars! Companies like California Closets have long fed
America's appetite for ever more elaborate storage spaces. Enter
cabinet makers. "When the housing market was overheated, the cabinet
market was too," says Rich ...READ»
NASA reported last fall that the inadequately funded U.S.
space-flight program was on an "unsustainable trajectory." Perhaps
commercial space travel will pick up the slack. Many regulatory issues
remain unresolved -- passenger ...READ»
Founded in 1916 as a small family grocer, Wegmans has grown into a $4.8 billion company with 75 stores spread across the mid-Atlantic. Wegmans has long worked with local growers to provide fresh, locally grown produce to its shoppers. ...READ»
My wife can pronounce “Tchoupitoulas.” She loves red beans and rice. She peels crawfish faster than you can toss popcorn in your mouth, and last Sunday night, when the New Orleans Saints (the American football team) won ...READ»
