They do it by talking about and engaging with topics and content that will make their customers smarter. Or they share tidbits that are fun and engaging, and share the love. These are the secrets of successful corporate blogs - and ...READ»
Branding as a strategy means little if the customer experience is not there. If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut.Unless you can ...READ»
AdAge writes an interesting article about going beyond online ads to eCommerce opportunities for CPG brands. Will it pay off? Services are easier to deliver online. A few product dot-bombs in the early 2000s made us keenly aware of ...READ»
Many marketers spend a considerable amount of time calculating the ROI of campaigns by looking at cost per lead (CPL) or Web conversion numbers. You are probably quite smart yourself to the ways of lead nurturing and its importance in ...READ»
There is a good relationship between innovation and failure. As Monica Harrington shares, Microsoft Bob gave plenty of very smart people a run for their money - and lessons to take to their next project. Those are familiar ...READ»
They’re at the opposite ends of the conversation spectrum. The show context is that of media and advertising, two areas that are undergoing rapid change - some would call it a decline. Mad Men captivated the public’s imagination ...READ»
There is a reason why this publication is called Fast Company. The US has an even shorter attention span than many places I’ve had the fortune of spending time in. I’ve been writing about customer conversation here for more than ...READ»
Usually it’s the customers who give you deadlines - and sometimes ultimatums - on service. Needing something done by, support within “x” time, service at “y” time and place. What would happen if you turned that concept on ...READ»
We spend so much time talking about how to improve customer service that I thought one post on how to improve customer attitude would be time well spent. If you think about it, we call a customer support line only when we have a ...READ»
You probably already know that Forrester’s social technographics profile can help you analyze the social profile of your customer base. As authors Josh Bernoff and Charlene Li explain in the book Groundswell, people increasingly use ...READ»
It seems that if there are many ways to listen in the social Web, there are also many reasons with the ways to answer. Tom Asacker puts it well, we define ourselves both according to what we identify with and what we reject, and given ...READ»
At this year's Siemens Competition, held at NYU over the weekend, the list of projects included a urine test to detect colorectal cancer, a new method for using nanoparticles to deliver insulin and other medications, and high-tech archeological analysis.READ»
Behind every classic of design lies some innovation in materials or fabrication. So what materials will tomorrow's brilliant new products be made from? Material Connexion, a materials library for designers, has just unveiled its inaugural MEDIUM awards, for the best materials of the year. Here's an exclusive sneak peek of a few of those mind-bending innovations.READ»
Four years ago, the startup Nabi Biopharmaceuticals began testing a promising nicotine vaccine called NicVax with the aid of $4.1 million in funding from the National Institutes of Health. Earlier today, the vaccine received a booster ...READ»
There isn't enough H1N1 vaccine to go around, which is why President Barack Obama declared the outbreak a national emergency over the weekend. Why can't we produce H1N1 vaccines fast enough? Because of chicken eggs.READ»
NPR may have spent the better part of this year making
itself into a leader in digital broadcasting, but with its new dedicated
Internet radio, the organization is reaching out to its core audience--baby
boomers. "We had been ...READ»
Some might argue that game design is an art form, something not meant to be taken apart and analyzed, but researchers at IT University
of Copenhagen believe that
making the game design process more scientific could actually enhance ...READ»
Earlier today, Google announced that it was expanding its flu trends program to 16 additional countries, bringing the total to 20 countries. Google first released the program last November after noticing a geographical correlation ...READ»
Computer engineers have come up with a way to use smartphones' microphones, cameras, and accelerometers, to identify a person's location in the end all and be all of indoor mazes: the shopping mall.READ»
Every year, Thomson Scientific, a division of Thomson Reuters, attempts to predict who will win the Nobel prizes in the medicine, chemistry, physics, and economics categories a few weeks before the official list is released in ...READ»
Several institutions have developed models for retinal implants--some companies, such as California-based Second Sight, have even started developing them commercially. But, while cochlear implants, for example, can impart fairly ...READ»
As the start of a new school year begins, concerns over H1N1--aka swine flu--are growing. Everyone's waiting to hear when a vaccine will be available, and earlier this summer, the CDC predicted that 120 million doses ...
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You could just ask, but that wouldn’t give you a product or service worth the money you might put into it - 50 to 90% of the product and service initiatives by US companies are failures. This costs in the magnitude of $100b per ...READ»
Sharing the data you collect about a customer with that customer may be your single most important gesture of transparency - not to mention that it may give you the ability to convert more of those conversations.I found the story ...READ»
Social media is rarely the work of only one person, especially when it comes to implementations done by organizations. Today however, I wanted to talk about the difference that one person made in each of three companies - even though ...READ»
