Customers can be the service for your organization, if you let them. Are you open to treating your interactions with them that way?I...
Almost a year ago, I wrote about ...
It seems that not a day or an hour goes by without a company thinking about asking customers to help design and define not just the marketing...
It works because it’s customer-made. Can anyone tell me how to stretch a pair of boots? This is a question I could have easily asked. A...
Companies need to give their customers a voice and a way for them to engage in order to create valuable relationships with them over time. How...
In a comment to my last post on how to...
It’s the secret of every wildly successful business, and the keystone to profitable growth. Those who have it, thrive. Those who don’t,...
Since last week was national customer service week...
Many of the tried and true metrics adopted by call centers for customer support center around customer avoidance. They reward those reps who can get...
In the October issue of the magazine FastTalk, Fast Company...
I’d say that if it were, the question could almost be anything these days. We want, no we demand to exact it from others - colleagues,...
You do that without knowing it. You have a favorite restaurant, club, or gym based upon intangibles. You really like it there because it gives...
You do that without knowing it. You have a favorite restaurant, club, or gym based upon intangibles. You really like it there because it gives you...
Being constantly in contact with people who call or write because they have a problem can be a stressful job. When I gave customer service reps...
Customer service and brand marketing are rapidly converging. With the help of social media and courtesy of greater competitive forces, most companies...
You do: your product, your people, your process and your expertise. THEN it's time for the customer. This kind of thinking will kill the company you...
Marketer Valeria Maltoni worked in five different industries within corporate America, elbow to elbow with her sales...
