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The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel

Wieden+Kennedy global interactive creative director Iain Tait tells us how they choose which Tweets Mustafa replies to, why they are using YouTube, and what it’s like to produce nearly 100 spots a day. Monocle smile! READ»

A Social Media Diva Reveals Her Formula for Winning The Influence Project

Who is the tiara wearing, turquoise phone-wielding, beatific smile bearing media-maven in the front row of The Influence Project?READ»

Double Rainbow Guy on Viral Videos, the Influence Project, and WHAT IT MEANS

YouTube-sensation Double Rainbow guy, aka Paul Vasquez the "Yosemitebear Mountain Giant," helps explain how and why his clip went viral. READ»

Popularity, Ego, and Influence - What Is the Influence Project?

In roughly 24 hours, nearly 6,000 people have registered to participate in an experiment we started called The Influence Project. It's been written about by TechCrunch, The Huffington Post, The New York Times, and a score of personal ...READ»

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Template Your Business to Increase Profits Via Others’ Success With It

Create more value for others and yourself, leveraging your experience through templetizing your business to enable others to thriveREAD»