influence | Fast Company

Marketing Lessons From An Accidental Con Man

BY Howie JacobsonFri Feb 3, 2012

All business advantage is founded on some anomaly--a unique set of experiences that makes you better than anyone else at a particular skill, a new business model, a pool of talent others overlooked, a patent that sets you apart. But it’s not enough to describe the difference--you need "Reason Why Marketing."READ»

LEADERSHIP | Comment

Conflict In The Workplace: Can't We Just Put Everyone Into Time Out?

BY Roberta MatusonTue Jan 24, 2012

Dealing with dueling employees is never easy. While it be great if we could just put everyone in their separate corners to cool off, there are more direct and effective steps to take. READ»

LEADERSHIP | Comment

Kred Takes Target Marketing To A New Level

BY Susan SolovicSun Oct 2, 2011

Who influences you when you have to make a buying decision? A friend or family member? A fellow business owner? A celebrity hawking a particular brand? Most likely, the answer varies depending on the type of purchase you’re making. Enter Kred, a new social media app that is going turn the world of marketing on its head.READ»

LEADERSHIP | Comment

Klout's CEO Joe Fernandez: Balance Science With Intuition

BY Douglas CretsFri Jun 3, 2011

Klout team members are in talks with major news labels and media companies to use Klout scores as a way of spreading brand messaging and information, says CEO Joe Fernandez.READ»

LEADERSHIP | Comment

A Letter To The Class Of 2010 (Not A Typo)

BY Roberta MatusonMon May 23, 2011

A wake up call for the Class of 2010, who may have stopped dreaming big.READ»

LEADERSHIP | Comment

Raise Your Hand If You Are Looking for a Job!

BY Roberta MatusonTue Apr 5, 2011

According to a recent MetLife survey, one in three employees hopes to be working elsewhere in the next twelve months. Is that person you?READ»

LEADERSHIP | Comment

Five Ways for CEOs to Get Out of Their Own Way

BY Roberta MatusonThu Feb 24, 2011

Ever wonder why little has changed in your organization?READ»

LEADERSHIP | Comment

How to Influence Without Offending

BY Shawn GrahamSun Jan 2, 2011

You've been jockeying to lead for a long time. You've completed the leadership training, incorporated feedback from performance reviews, and carefully observed other leaders in the company. But 30 days into the move, you've completely alienated coworkers causing them to shut down, talk venomously about you behind your back, or consider hiring a hit man. What happened? READ»

JONAH PERETTI | Comment

Jonah Peretti on Going Viral: The Trick Is Finding the Right Networks

BY Noah RobischonThu Nov 4, 2010

What you may not realize about the founder of Buzzfeed, is that his viral media expertise is somewhat accidental. Before he co-founded Huffington Post, Jonah Peretti had an email dialog with Nike customer service about a customizable ...READ»

LETTER FROM THE EDITOR | Comment

Letter From the Editor: The Influence Virus: Our Unlikely Experiment in Social Media

BY Robert SafianMon Nov 1, 2010

The first time I participated in a viral marketing effort, it was on a whim. And it failed miserably -- in part because we didn't actually have a purpose. I was a freshman in college, and late one night, a few of us came up with a ...READ»

INFLUENCE | Comment

Measuring Influence One Click at a Time

BY Mark BordenMon Nov 1, 2010

From No. 1 finisher Jeremy Schoemaker to Shaquille O'Neal (no. 1,709) and beyond, here are the 29,795 photographs we received from participants in our social-media experiment. Go to fastcompany.com/influence for details about the top finishers and to search for specific participants.READ»

INFLUENCE PROJECT | Comment

Gary Vaynerchuck's Social Media Advice for Scaredy Cat Corporations

BY Mark BordenFri Oct 22, 2010

On Wednesday night Wine Library TV's Gary Vaynerchuk stopped by Fast Company headquarters for a panel discussion about online influence. In this clip he explains how he moved more bottles than uber-wine critic Robert Parker, how he ...READ»

INFLUENCE PROJECT | Comment

Lady Gaga and Justin Bieber's Billion-View Spree

BY Austin CarrMon Oct 4, 2010

The pop provocateur and the teen heartthrob are each closing in on a record-breaking one billion total views on YouTube, with Gaga set to win. They have little in common--except their mastery of social media.READ»

LEADERSHIP | Comment

Has Your Company Gone Mad?

BY Roberta MatusonWed Sep 29, 2010

If the normal 9-5 work atmosphere keeps giving you normal results then perhaps it’s time to go back to a simpler time. A time when employees gave it their all. READ»

LEADERSHIP | Comment

If You Can Really Fix Things Yourself, Then Why Haven't You Done So Already?

BY Roberta MatusonWed Sep 15, 2010

In my line of business, I often hear prospects say they can fix things on their own. Yet nothing changes. If you can really make these corrections on your own then why haven't you done so already? The following are some of my theories on why this is so:READ»

THE INFLUENCE PROJECT | Comment

Chad Ochocinco Wants to Destroy Farmville, Rule Twitter, Facebook, iPhone, and More

BY Austin CarrFri Aug 13, 2010

The Cincinnati Bengals wide receiver and social media guru attempts to explain his obsession with the 140-character format, and shares thoughts on social media and influence -- often in 140 characters or less.READ»

LEADERSHIP | Comment

Storytelling and Influence: Learn How to Get What You Want

BY Kaihan KrippendorffThu Aug 12, 2010

Many great ideas fail because the person who presents them cannot sell them effectively into their organization, investors, employees, etc. You must now think strategically about how you will communicate so that your idea builds support.READ»

INFLUENCE PROJECT | Comment

HP Names the Most Influential Twitter Users (Sorry, Martha)

BY Austin CarrThu Aug 5, 2010

HP Labs reveals the most and least influential users on Twitter. Turns out Martha Stewart's two million followers aren't nearly as proactive as she is. READ»

CAREER SUCCESS | Comment

Scoring Big Both On and Off the Field of Business

BY Roberta MatusonFri Jul 30, 2010

Do you have a game plan for succeeding or are you just throwing your players on the field hoping they'll figure it out?READ»

TWITTER | Comment

PeerIndex, Social Influence Tool, the Google Vanity Search For Tweeters

BY Addy DugdaleThu Jul 29, 2010

The idea of former Reuters Innovation boss Azeem Azhar, PeerIndex is a Twitter-centric tool that measures your social network standing and influence on the Web. It launched in beta yesterday, and is the kind of thing that will, first ...READ»