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Three Creative Ways to Remake Old Car Plants

Why destroy decommissioned factories when their lurid remains can be put to good use for everything from crafts fairs to rock concerts?READ»

Bio-Reaction Industries Cleans the Air With Bacteria

It sounds like the premise to a science fiction film: Company with strange sounding name (Bio-Reaction Industries ) develops a system to clean the air with bacteria, and turns us all into zombies. But the Oregon-based company's system is very real, and it cleans the air in industrial workplaces with help from microbes that eat carbon-based molecules which do not cause zombie-itis (as far as we know).READ»

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Who Gets "It"? Only A Few Industrial Manufacturers - Part II

If many manufacturers and their sales teams sell products and not solutions, does that mean that their customers buy products too, and not solutions? They buy both of course, but it depends on what level in the hierarchical ...READ»

Who Gets "It"? Only A Few Industrial Manufacturers

In terms of marketing and sales techniques, the vast majority of US-based industrial manufacturers continue to live in the past. And so do their agencies or in-house departments. Sell products on features and benefits. Show ...READ»