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incentives

Apple Patenting Phone-to-Phone App Sharing

Apple's latest patent application, revealed today, could add a whole new dimension to the exploding smartphone app market: Phone-to-Phone app sharing, with incentives. READ»

Why Google’s "20 Percent Time" Isn't Stemming Its Brain Drain

The time and space Google gives engineers to work on their own projects used to be the key to luring in PhDs and other brilliant minds. The recent talent exodus suggests it's no longer enough.READ»

RecycleBank and eBay Use Carrot Instead of Stick to Encourage Recycling

In most cases, we use threats to force people to recycle--witness San Francisco's controversial new mandatory composting law that slaps a fine on anyone who fails to comply. But what if it was possible to get people to recycle by ...READ»

Rene Isip’s Toyota of Lewisville Delivers Zero % APR On Eight Toyota Models

Rene Isip’s Toyota of Lewisville is proud to announce the introduction of new, aggressive incentives for October including 0% no interest loans in order to jump start business. READ»

Why Incentives Are Irresistible, Effective, and Likely to Backfire

Ken O'Brien was an NFL quarterback in the 1980s and 1990s. Early in his career, he threw a lot of interceptions, so one clever team lawyer wrote a clause into O'Brien's contract penalizing him for each one he threw. The incentive ...READ»