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The New Space Industry Advances As Zero-G Gets Approval For Passenger Training

Behold the halo effect of the new commercial space biz: Zero-G, a company that specializes in flying passengers on modified jets to simulate orbital weightlessness, just got approval to train passengers and crew for simple spaceflight.READ»

GE   |  Comment

GE Recruits Social Media Influencers for Adventures in Immortality

Judy Hu is leading GE's embrace of social media to reach new audiences online. In a recent conversation she talks about the power of YouTube celebrities, how GE came to terms with the loss of control that comes with earned media, and the strange and fascinating immortality of branded entertainment on the Internet.READ»

IJUSTINE   |  Comment

iJustine on Converting 300 Million YouTube Views Into a Network of Fans

The real-life, blonde precursor to Nickelodeon's iCarly, Justine Ezarik, finds her way onto scads of screens with a breezy style and a deep understanding of influence.READ»