If you spend any time on YouTube you've probably come across an iJustine or an itsmejennae video. We get to know the creators, Justine Ezarik and her sister Jenna Ezarik, in the first of a series exploring how online video creators and fans are establishing a new Hollywood.
Behold the halo effect of the new commercial space biz: Zero-G, a company that specializes in flying passengers on modified jets to simulate orbital weightlessness, just got approval to train passengers and crew for simple spaceflight.
Judy Hu is leading GE's embrace of social media to reach new audiences online. In a recent conversation she talks about the power of YouTube celebrities, how GE came to terms with the loss of control that comes with earned media, and the strange and fascinating immortality of branded entertainment on the Internet.