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Intercell's Needle-Free Vaccine
IDEO   |  12 comments

Intercell’s Needle-Free Vaccines

Vaccines may soon be a lot less painful. A needle-free vaccination method is being developed by Intercell USA with help from design giant Ideo.READ»

Valerie Casey

Building a Sustainable Design Community

Valerie Casey of Ideo is rallying the creative community to the Designers Accord, her version of a Kyoto treaty for designers -- and her peers are signing on in droves. Now comes the hard part.READ»

A.G. LAFLEY   |  Comment

10 Rules of Effective Brainstorming

This is the traffic cop of the session, and should be an outsider. An insider brings baggage that can inhibit the free flow of ideas. HR consulting organizations are one possible resource; if you are working with a design firm like ...READ»

AMAZON   |  1 comment

Liquid Brand Summit Session Preview: Co-Creation

Rod Swanson, senior director of the EA brand, overcame an odd, persistent buzzing sound in his hotel room to chat with me about the Liquid Brand session he'll moderate, "Co-Creation: What do customers know and why should brands ...READ»

IDEO   |  2 comments

Seven Secrets to Good Brainstorming

Generating rafts of good ideas is Ideo's business. Here's how this world-class product-development firm keeps the lightbulbs blazing bright.READ»

Six Surefire Ways to Kill a Brainstorm

Coming up with good ideas -- even in an ideal environment -- is hard work. But these tactics will guarantee failure.READ»

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