On the morning of December 17, 1903, Orville and Wilbur Wright eyed another chance at getting their flying machine off the ground. The brothers and five other men lugged their 600-pound machine over a quarter mile uphill and placed it ...READ»
A disruptive hypothesis is an intentionally unreasonable statement that gets your thinking flowing in a different direction. It’s kind of like the evolutionary biology theory of “punctuated equilibrium,” which states that ...READ»
Last year, when Proctor & Gamble set out to make its Tide liquid laundry-soap packaging more appealing to seniors, the company turned to the last designers on earth you’d expect: college students.
[The Indiana-based medical ...READ»
This is the ninth piece in the 10x10 series by innovation firm Method. Read more from the series here.
Comedy, especially stand-up, is widely regarded as the most difficult gig in show business. Similarly, successful product ...READ»
In 1974, 3M scientist Art Fry came up with a clever invention. He thought if he could apply an adhesive (dreamed up by colleague Spencer Silver several years earlier) to the back of a piece of paper, he could create the perfect ...READ»
In our ongoing research on the most efficient way to explore idea spaces to find the best possible new ideas, we've been thinking a lot about the Levy flight, named for Paul Pierre Lévy, a French mathematician/physicist. A Levy ...READ»
Square One is a lonely place.
It’s the uncomfortable sanctuary we return to after failed endeavors and other misadventures. Like a busy highway rest stop, it’s not a place to linger. I may be in the minority, but I like ...READ»
It all began with two slightly overweight graduate economics students at MIT.
Using the profit motive as the basis of a contract -- Dean Karlin promised to pay John Romalis $10,000 if he didn't lose 38 lbs by a certain date. ...READ»
Active engagement? Isn't that redundant? I don't think so. Let me tell you a story first. Many years ago when I lived in Hollywood, I was invited to a night of one act plays. The last play in the series was called Train Station. The ...READ»
