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GeniusRocket

Crowdsourcing: A One-Way Ticket to Blah

Agency types are betting that crowdsourcing will usher in a new type of advertising. They must be crazy.READ»

overrated

Hard Work's Overrated, Maybe Detrimental.

A co-founder of Flickr argues that hard work often doesn't amount to much--and neuroscience offers some backing for the claim.READ»

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Levy Flights and Ideation

In our ongoing research on the most efficient way to explore idea spaces to find the best possible new ideas, we've been thinking a lot about the Levy flight, named for Paul Pierre Lévy, a French mathematician/physicist. A Levy ...READ»

Square One. The art of smarter beginnings.

Square One is a lonely place. It’s the uncomfortable sanctuary we return to after failed endeavors and other misadventures.  Like a busy highway rest stop, it’s not a place to linger. I may be in the minority, but I like ...READ»

The Creativity of Commitment stickK.com

It all began with two slightly overweight graduate economics students at MIT. Using the profit motive as the basis of a contract -- Dean Karlin promised to pay John Romalis $10,000 if he didn't lose 38 lbs by a certain date. ...READ»

The Creativity of Active Engagement

Active engagement? Isn't that redundant? I don't think so. Let me tell you a story first. Many years ago when I lived in Hollywood, I was invited to a night of one act plays. The last play in the series was called Train Station. The ...READ»

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