idea generation

Gigantic Prophylactic Serves as a Good Opportunity to Talk About S-E-X

BY Dana SeversonWed Dec 23, 2009

Raise your hand if you are promiscuous. Come on, don't be shy ... you're in the company of friends here. Having a hunger for casual sexual relationships is nothing to be ashamed of. That is of course assuming that it's consensual, ...READ»

ADVERTISING | Comment

An Ad That Won’t Make You Throw Up At 35,000 Feet

BY Dana SeversonSun Nov 1, 2009

I hate flying! There, I said it. I dunno, maybe it’s the thought that I’m in a 95,000 pound metal tube that’s flying 35,000 feet above the ground. It just doesn’t seem right to me that something that large (and heavy) should ...READ»

ADVERTISING | Comment

Free Billboard Ad To Build a Brand

BY Dana SeversonFri Oct 23, 2009

I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead compadre, I was all ears. (Bold forehead. All ears. Get it?). ...READ»

ADVERTISING | Comment

An Out Of The Sandbox Advertising Idea

BY Dana SeversonFri Oct 2, 2009

It’s October! And, that means that those of us in the Midwest, are preparing for hibernation. It’s truly a bittersweet time of year. Yeah, the fall colors are nice. Yeah, we’ve got Brett Favre in Minnesota and we’re all ...READ»

ADVERTISING | Comment

Ant Qaeda: Guerilla Marketing is the Best Weapon of Defense

BY Dana SeversonThu Sep 17, 2009

Is it just me or are the ants taking over the United States this year? Maybe it’s a Midwest thing, but having spent a fair amount of time outside over the past week, I’m convinced that colonies of ants are plotting some sort of ...READ»

ADVERTISING | Comment

Potential Customers Are Just Driving By, It’s a Doggone Shame!

BY Dana SeversonTue Sep 1, 2009

If you’re like me (most people are not), you have two children – plus one on the way, three cats and two dogs. Whew! With all of that chaos under one roof, it’s incredibly important that the kids play by the rules, the cats ... ...READ»

ADVERTISING | Comment

Web Site is Pretty, But Your Traffic is Ugly — Here’s an Idea!

BY Dana SeversonFri Aug 21, 2009

Alright, so your products are great, your customer service is next to none and your website sucks! Wait ... what? That’s right, you’ve eked out enough online sales to pay the grunts and keep the lights on, but you’ve now been ...READ»

ADVERTISING | Comment

A Familiar Sound (Just When You Need it).

BY Dana SeversonFri Aug 7, 2009

So, in determining my first post/idea, I thought long and hard about the ideal organization to build a concept around. It had to be a company that deserved such treatment. One that not only was in dire need of a heroic intervention, ...READ»

CREATIVITY | Comment

Give Them a Story to Tell!

BY Ben DruryMon May 11, 2009

I recently attended a lecture on marketing and I heard a statistic that as shocking as it was didn’t really surprise me. You see according to a recent study at Durham University, 68% of customers move to a different supplier/provider purely because of the way their first provider treated them. That’s over two thirds of YOUR customers moving to a competitor, not because of your product, but because of the way it was “packaged”. Gone because of something that is totally within your control. How on earth do organisations get it so wrong?READ»

IDEA GENERATION | Comment

Garbage In, Garbage Out: The importance of quality ideas.

BY Jennifer HansonWed Jun 25, 2008

It is widely understood that it takes 100 ideas to produce one successful new product. In fact, innovation metrics for Stage Zero support the practice of generating a large quantity of ideas to be successful. However, this current ...READ»