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GM Ventures' First Investment: Electric Vehicle Startup Bright Automotive

GM may be banking heavily on the Chevy Volt for success in the electric vehicle world, but the automaker is still hedging its bets through a a $5 million investment in Bright Automotive, the startup behind the upcoming IDEA plug-in ...READ»

LEADERSHIP   |  Comment

2010's Best Designed Products

The winners of the 2010 International Design Excellence Awards can help you ride the waves, grill a burger, catch varmints, and save the earth.READ»

DESIGN   |  Comment

International Design Excellence Awards: Easy Latrine

Easy Latrine developed by International Development Enterprises (IDE) under funding from USAID and the World Bank Water and Sanitation Program (WSP)READ»

Five Truths About Design Awards

The industrial design awards season has ended. A look back on what exactly winning--or losing--means to designers.READ»

Why Does the Best Design of 2009 Still Look Like 2000?

The IDEA Awards are supposed to represent the most cutting-edge industrial design. So why do some of the winners feel like they're nine years old?READ»

Bright Automotive's 100 MPG Plug-In Hybrid Truck: It's Good Enough for the Post Office

Plug-in hybrid (PHEV) sedans, sports cars, and SUVs are fine for everyday consumer use, but what about businesses that require larger vans (i.e. the U.S. Post Office)? Bright Automotive's new "light-use truck" ...READ»

DESIGN   |  Comment

Design for the Developing World: It’s the Systems, Stupid

It’s not enough just to design useful tools for the developing world, IDEO’s CEO Tim Brown told the audience at the Social Capital Markets 2008 conference now going on in San Francisco.  It’s equally critical to design the ...READ»

DESIGN   |  Comment

Good Designs? No, thanks!

It amuses me how certain companies decide to approach design houses for solutions on Design while they donot want these design houses to really suggest them where they should go in terms of directions and product line. One of our ...READ»

OGILVY   |  Comment

Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry? In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ»