The IDEA Awards are supposed to represent the most cutting-edge industrial design. So why do some of the winners feel like they're nine years old?READ»
Plug-in hybrid (PHEV) sedans, sports cars, and SUVs are fine for everyday consumer use, but what about businesses that require larger vans (i.e. the U.S. Post Office)? Bright Automotive's new "light-use truck" ...READ»
It’s not enough just to design useful tools for the developing world, IDEO’s CEO Tim Brown told the audience at the Social Capital Markets 2008 conference now going on in San Francisco. It’s equally critical to design the ...READ»
It amuses me how certain companies decide to approach design houses for solutions on Design while they donot want these design houses to really suggest them where they should go in terms of directions and product line. One of our ...READ»
Is the concept of the Big Idea dead in advertising? How much has the
internet and Web 2.0 specifically altered the fundamentals of the
industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central ...READ»
