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LaunchRock: A Startup That Helps Other Startups Hype Themselves

LaunchRock helps startups lure thousands of users--before they even debut.READ»

HYPE   |  Comment

Ben the Bodyguard Revealed: The Perils of Promotion That's Better Than the Product

The Ben the Bodyguard website making the rounds is a marvel of web design, and could betoken a new era of scrollable web comics. The app it's pitching pales in comparison. But does it matter?READ»

Marketing Mad Libs: The "Next Biggest Tsunami" Headline Generator

Here is some practical advice to get some attention using a simple headline generator. Just start with the following sentence: "The Social Networking tsunami will forever change the way we manage our lives."READ»

Why India's $10 Laptop is a Load of Hype

The tech world has been abuzz about reports that India is developing it's own ultra low-cost PC, peaking with its supposed "unveiling" yesterday. But the Sakshat laptop turned out to be nothing at all like the official hype had ...READ»