It's easy to test for things like coding chops or editing ability. It's much harder to discern whether a potential hire would be a good fit at a company, which is why Hubspot has spent years developing some Jedi-level interview tactics that help it hire right.
In this excerpt from his book "Real-Time Marketing and PR," author David Meerman Scott shows how two very different people—singer Amanda Palmer and HubSpot CEO Brian Halligan—use real-time tools like Twitter and agile software development to get the job done.
Marketing is marketing. It doesn't matter if you're a business trying to attract and retain customers or an eager job seeker trying to capture the attention of potential employers. Your ultimate success or failure will depend on your ability to position yourself (or your product if you're a business) that addresses a problem people will pay you to solve.