What once seemed crazy now seems visionary: Release an entire season of a TV show and let fans binge to their heart's content. Here's why Dana Brunetti knew it was the right move, both for creative and business reasons.
Just when Hollywood thought it had Netflix figured out, that "red envelope" company flipped the script, creating a playbook for any business that aspires to upend an industry. It's about to do it again.
When it comes to rebranding, its easy to get caught up in the visualization and forget the foundational elements required to build an enduring success. Here's how two companies did it right—and the 13 telltale signs that your rebranding is nothing more than ephemera.