When does free Wi-Fi, a selection of $5 entrées, and hip décor fail to draw a throng of eager diners? When it's a mom-and-pop eatery owned and operated by locals, for locals (or anyone who wants to feel like a local). The problem faced by many of these earnest endeavors is that despite trying various promotions to attract customers, the way the big chains do, they don't have the resources to reach them.
Every Friday vendors came around to play “lucky lotto.” These
vendors supplied food, chinaware, and table clothes to Lee Pillsbury
Malek, the owners of Thayer Lodging, a
privately held hotel investment company that was formed in 1991. Unfortunately,
the 1992 Gulf War hit the hotel business hard.
Microsoft's interactive table, dubbed Surface, brings the heady dream of interactive computing closer reality. As developers find ways to make Surface's gorgeous multi-user interface shine, more and more companies are turning ...
Want to stand out from the competition? Take a cue from a bank. Some people in Orange County, California, will be walking into a local bank branch to vote. Many will be assisted by bank volunteers who have been trained as poll workers. This SmartPartnership made local and international news. Would you like customer-attracting media coverage too? Read on.
Tired of self-promotion? Would you like to make work and life easier, more productive and fun – with others? Here’s four ways others accomplish more together than you can on your own – and sometimes forge friendships.
1. Co-create Products, Cause Support and More
• From clothing design to science experiments, the right crowd can get more done together.
• Collaborate online for a cause or faster innovation - and to become more well-known.
“Presidential candidate George Bush will be active in making pronouncements in the coming weeks… He wants to define himself before his opponents do it for him,” intoned a radio commentator when the previous Bush became president. Yes, nicknames stick. “To name a thing is not the same as to know a thing,” Richard Feynman wrote, yet naming is a potent persuasion tool.
In art class we were asked to draw a familiar object. I picked something simple. A tire. No one could recognize it. And yet, after reading The Back of the Napkin: Solving Problems and Selling Ideas with Pictures I was able to draw a description of SmartPartnering and another on storyboarding.