By 2015 mobile marketing will nearly double, to become a $55 billion industry. Much of that will be spent around the winter holidays. So analyzing taps and swipes is now a year-round, full-throttle affair.
Comcast's just published its survey of consumer spending for the Cyber Monday that's just passed: It was the single biggest day ever for shopping online, the first to surpass a billion dollars in U.S. spending. It proves shopping has changed forever.