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What the Rise of Univision Means for Your Brand

"Every 30 seconds, a Latino turns 18 years old." Here's how smart advertisers and businesses will respond to the shifting demographic. READ»

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Aurora University and the Barrio

Professor Brandon R. Kooi, Ph.D., director of the Criminal Justice Program at Aurora University has adopted the book into his curriculum. Next month, they’ll be using chapters of the book as part of their discussion on alternatives ...READ»

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Find me on the Web

I love getting emails from people about how From the Barrio to the Board Room has touched them personally. It’s great to know that my story has the ability to inspire and motivate other people to strive for success. In order to ...READ»

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Stimulating the US’s Education

Recently, President Obama signed into effect his Economic Stimulus Package, which will provide our country with a $787 billion boost. Many people think that it’s too big of a price tag and that some of the money is being distributed ...READ»

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Crime Doesn’t Pay for Gangs

Recently, Los Angeles gang members were fined $5 million. Yes, you read it right: $5 million. A new law in California allows gang members to be held financially responsible for illegal behavior and the destruction they inflict upon ...READ»

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Another Great Barrio Testimonial

"After hearing Robert speak at the Hispanic Heritage Breakfast I was touched and excited!  I went home and read his book within 2 hours.  I was tearing a lot because I was able to see myself.  I felt he was writing the book about ...READ»

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Barrio Testimonial

"Robert, When I returned back to the office I grabbed your book that Jeff had on his shelf as I was truly inspired by you when we had dinner 2 weeks ago.  You are a true blessing as I have a great opportunity upon my many travels to ...READ»

Youth Violence in the Headlines

These days, the news is filled with horrible stories of death and war. But the stories that stick out the most in my mind are the stories of youth violence. Partly because they are horrible and senseless, but mainly because they can ...READ»

An Amazing Barrio Story

Last week, while attending the Illinois Legislative Latino Caucus Foundation, I had the chance to hear an amazing story. A lady approached me and told me that her twelve-year-old son was reading my book. Immediately, she started ...READ»

A Barrio Christmas

If you're a parent, teacher or caring adult hoping to affect the hopes and dreams of their youth this holiday season (and steer clear of Wii, IPods and any other type of technology), "From the Barrio to the Board Room" should be at ...READ»

Stop the Violence

As you know, I led the March Against Violence at East Aurora High School on September 11th (read the March Against Violence blog post here). I now have a video from the March. Check it out and send me your thoughts on it: ...READ»

The Barrio eNewsletter

Every month, my publishing company and I send out an eNewsletter that details what I’ve been doing around town. It’s a great way to see what I have been up to, as well as what I will be doing in upcoming months. You can read my ...READ»

Waubonsee Community College

I will be speaking at Waubonsee Community College on November 10th. The event is being sponsored by the Latin American student group, Latinos Unidos. All students are invited to attend, and if you are in the area, I invite you to ...READ»

Barrio locked in a safe - for safe keeping!

When owner Hilda Chavez went to her safe the other morning to take out the cash drawers to open business for the day at Long Island Sound, she grinned. Not only did she pull out what she needed, her hand touched what is quickly ...READ»

"We Care"

More than 300 students, teachers, parents and community leaders turned out on Thursday, Oct. 23, 2008 for the premiere of “We Together,” a riveting new documentary by Aurora Cares Corporation in an effort to create awareness and ...READ»

The Barrio Making a Difference Challenge: A Grassroots Movement

About the Challenge Princeton University professors, ghetto and barrio middle and high school teachers, congressmen, and mayors alike are standing behind the message in “From the Barrio to the Board Room.” But there aren’t ...READ»

Indian Trails Library Event

This Saturday at 1:20 p.m., Corey Blake and I will be discussing my book, “From the Barrio to the Board Room.” The event will take place at Indian Trails Library in Wheeling in celebration of their 50th anniversary. The ...READ»

March Against Violence

On September 11, I had the pleasure of leading East Aurora High’s 12th annual March Against Violence. Before the march, I spoke to the audience about From the Barrio to the Board Room and my own anti-violence message. I then ...READ»

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The Story of the Incredibly Shrinking Brands And The Role Values Can Play in Making Them Big Again

How and when did brands get so small? It seems that despite the greater availability of tools and engaging media to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of ...READ»