The marketing of SRIs, like sustainable marketing in general, has not brought responsible investing into the mainstream. Why? As marketers, we're being severely limited.
Massive materials companies like Dow and DuPont generate so many products that it's difficult to get a comprehensive picture of their sustainability as a whole. Nevertheless, author and investment adviser R. Paul Herman compares the two in the new book The HIP Investor. Below, we do the same.
Which company should you trust to provide sustainable home products--Procter & Gamble or Colgate-Palmolive? Both companies manufacture a number of well-regarded brands, including Tom's of Maine, Tide, and Palmolive. But there can only be one winner in this sustainability battle. In the new book The HIP Investor, author and investment adviser R. Paul Herman compares the two. We do the same below.
It's tough to judge the sustainability of defense contractors--after all, they deal in wartime equipment, which isn't exactly friendly to the planet or the people living on it. But two of the biggest contractors, Raytheon and Lockheed Martin, actually have a a lot going for them in the sustainability arena. In the new book The HIP Investor, author and investment adviser R. Paul Herman compares the two. We do the same here.
Comparing Starbucks and McDonald's may not seem to make sense at first, but the two chains actually have a lot in common--namely, they both promise quick and easy food and beverages on the go, and both companies have recently ramped up sustainability efforts. In the new book The HIP Investor, author R. Paul Herman attempts to compare the two mega-chains. Below, we do the same.
It's easy to have an opinion in the Coke versus Pepsi taste wars, but things get a little murky when corporate sustainability is taken into account. In the new book "The HIP Investor," R. Paul Herman attempts to sort out the sustainability claims of Coca Cola Co. and PepsiCo. So who comes out on top?
There are some practical concerns in the battle between Sprint and Verizon--phone selection makes a big difference. But there are also a number of sustainability concerns to take into account, as explained in "The HIP Investor," by R. Paul Herman.
