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The 50th Law
50 CENT   |  Comment

The 50 Cent Bible

When Robert Greene published "The 48 Laws of Power" he had no idea the book would become a mega cult classic--and not just amongst business types. Curtis "50 Cent" Jackson credits Greene's work with his success. But the single most defining moment in 50's life, he says, is when he completely let go of his fear. Fear nothing, and you shall succeed. This is the basic tenant of "The 50th Law," the groundbreaking collaboration between 50 and Greene.READ»

nike plus
NIKE+   |  1 comment

De La Soul Partners with Apple and Nike to Release First Album in Five Years

You may have forgotten about Apple's tiny, wireless iPod-linked in-shoe pedometer, the Nike+, but the runners who've chalked up 100 million miles haven't. And neither has Nike--it just partnered with De La Soul to release a new ...READ»

ETNIES   |  Comment

Quick Take on Skate

Has skate culture picked up where Hip Hop left off? It's still one of the last refuges of “authentic” cool. And suffice to say that any popular pastime whether it’s Hip Hop or video games becomes fertile ground for marketers. ...READ»

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