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the hero's journey

Kenan Samms
BRANDING   |  Comment

The Hero’s Journey: Telling Your Hero's Story

The conversation ends. The camera stops. The lights cool. You feel good. You caught it: a real candid conversation from an employee, a customer or senior management.Here’s the thingThere’s a pretty good chance your head is ...READ»

Kenan Samms
BRANDING   |  2 comments

The Hero’s Journey: Preparing the Video Interview

“C’mon. How hard is it, really, to ask a few questions to someone when the camera is rolling?” Asking questions is easy. Asking the right questions is the hard part Your audience is begging to hear something ...READ»

Kenan Samms
BRANDING   |  2 comments

The Hero’s Journey: A Metaphor for Video Storytelling

"Whoa! Those are some lights!" 9 out of 10 times that’s what the “hero,” or the person being filmed on video, will say when they walk on to the set for an interview. A feeling of excitement in the air. ...READ»

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