Claustrophobics (and everyone else who hates lying in coffin-like spaces), take note: GE just introduced an MRI machine for arm and leg injuries that requires patients to stick only the affected limb into a doughnut-shaped scanner.READ»
Judy Hu is leading GE's embrace of social media to reach new audiences online. In a recent conversation she talks about the power of YouTube celebrities, how GE came to terms with the loss of control that comes with earned media, and the strange and fascinating immortality of branded entertainment on the Internet.READ»
A sneak peek at GE's New York storefront envisioning the future of health care, as designed by Local Projects, Thinc Design, Urban A&O and Hyperquake.READ»
